Engaging video content not only increases your hospitality business’ profile on social media, but is statistically proven to deepen customer trust, increase your ROI and boost profit margins.
No hospitality business can be all things to all people, and trying to offer something to every customer is a fool’s game – so knowing your customer base is super-important.
The exchange of goods and services for social reach may sound like a fair trade, but not every business owner sees social media as valuable PR.
Being your own boss and running your own show in the hospitality game is one of the best things you can do. But it can also one of the more stressful ventures to undertake if you take your eye off the ball.
Customer complaints are a part of business. They’re not fun, but it’s vital to handle them the right way if you want to run a successful business.
Dealing with ‘lumpy’ cash flow isn’t just spooky – it can be downright ghastly if you’re not prepared.
Marketing is a now a combination of online and offline activities, but to get the biggest bang for your buck you need to link both.
Should hospitality business owners be afraid of their customers’ power?