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Kiwis still shop ‘NZ’ despite rise of global e-tailers
Despite the rise of internationally headquartered e-tailers, more than half of all Kiwi consumers (54%) say they still prefer to shop at New Zealand owned and operated small businesses, according to a new Consumer Insights Report by accounting software provider MYOB.
Kiwi consumers are choosing to buy locally either by visiting the physical premises or heading online to owned and operated stores.
Four out of five (83%) Kiwis shop at the physical premises of a New Zealand small business at least once a month, including more than a third (34%) who shop locally every week, and one in ten (11%) who visit a local SME most days.