Renae has had a high level career in Business and is currently the Director of several Australian companies, including her boutique hospitality public relations and brand development agency, The Atticism. Her executive-level business experience, combined with extensive ‘hands on’ experience in the hospitality industry, allows Renae to offer advice on all aspects of brand building and business management. Renae has been interviewed about her leadership skills in Australia, Europe and the USA and has been a finalist in several Australian business awards for her approach to PR and business management.
Running a small business often means working with small margins. In turn, smaller margins require keeping a diligent eye on company expenses and effectively cutting costs when needed.
Having an online presence is vital to ensure that businesses stay relevant in the digital age. For most companies, a simple social media page just doesn’t cut it and a ‘proper’ website is needed. Luckily, as the world embraces the digital age, it’s easier to create a website than ever before.
Human resources tends to be associated with larger companies, but HR for small business is just as important as it is for the big end of town.
Using LinkedIn to recruit employees for your small business is a no-brainer but getting started may be daunting for the uninitiated. Here’s how to put your best foot forward the first time.
Taking on a personal assistant was once reserved for the higher echelons of management personnel. But with the dawn of the ‘always on’ work paradigm and modern information tech, the virtual assistant has become an affordable solution to a host of logistical problems.
Advertising vacancies for positions is a necessary aspect of growing any company, but all too often employers waste time with job ads that don’t hit the mark.
Brand identity is a phrase that gets thrown around a lot in the hospitality industry, but it’s also one of the areas in which many venues seem to be most challenged.
Before jumping into an investment on a second, or even third business, put your emotions aside and focus on these simple points to make sure you’ll be celebrating and not commiserating your decision in the future.