Renae has had a high level career in Business and is currently the Director of several Australian companies, including her boutique hospitality public relations and brand development agency, The Atticism. Her executive-level business experience, combined with extensive ‘hands on’ experience in the hospitality industry, allows Renae to offer advice on all aspects of brand building and business management. Renae has been interviewed about her leadership skills in Australia, Europe and the USA and has been a finalist in several Australian business awards for her approach to PR and business management.
In the new world of advertising, digital platforms are the key to success. In this article, Renae Smith defines drive-to-store marketing and how retailers can embrace the change.
Today, brand collaborations are considered a highly effective form of marketing. But there are some tricks for the uninitiated, writes Renae Smith.
How to effectively measure an influencer’s ROI would have to be one of the most commonly discussed topics we have at our agency, as well as at PR and marketing panel discussions around the country, writes Renae Smith.
Home delivery services have found themselves in a bit of hot water lately surrounding concerns over their health and safety risks as well as unfair contract terms with restaurants who use their services, writes Renae Smith.
Is it time for a complete overhaul of your café, restaurant or bar? Renae Smith discusses how to rebrand your business safely and strategically.
Regardless of size or category, consumer-facing businesses must invest in their customer experience as a competitive advantage. In an increasingly online world, this means striking the balance between automation and the human touch, writes Renae Smith.
In small business, you can’t expect strong sales or great customers and clients without first fostering trust in your offering. Expecting anything less is a case of putting the cart before the horse, writes Renae Smith.
Modern inventory management software is a fundamental part of any sustainable retail business, yet they’re often overlooked by small hospitality outfits. This shouldn’t be the case and here’s why.