Shark Tank's Janine Allis


6th May, 2018

In the tank: supporting Aussie and Kiwi startups

Beneath the surface of MYOB’s new relationship with Shark Tank lies a larger focus to support Aussie and Kiwi entrepreneurs and their businesses.

Shark Tank has splashed down on Channel Ten, and those watching might notice a familiar brand appearing multiple times throughout the season.

It’s all part of a partnership that MYOB has signed, which will also see Boost Juice founder, Shark Tank judge and MYOB customer Janine Allis appearing in MYOB television commercials.

Shark Tank gives entrepreneurs the chance to pitch for a life-changing business investment, and provides countless others with tips and advice to take their passion and turn it into a business — and that’s something we’re proud to back.

READ: How to turn your passion into a product line

As part of the partnership MYOB is also offering new Australian customers a chance to win one of 13 seats at a lunch with Janine Allis, Founder of Boost Juice, yet another way of providing businesses a boost.

Head of Brand and Communications for MYOB, Ben Lemon told The Pulse there is great entrepreneurial appetite in Australia and New Zealand, creating a clear case to champion the startup community.

“The world is being disrupted, with the best technology at our fingertips driving amazing opportunities,” Lemon said.

“As the original startup, MYOB is in a unique position to empower the next generation of entrepreneurs with the ambition and drive to strike out on their own.”

One of many

If you’re starting a business, there are plenty of community meetups, social media groups, co-working spaces, accelerators and events available to help you succeed.

Here are a few that MYOB supports in Australia:


SheStarts – a tech accelerator program for female-led startups, for which MYOB provides mentoring, product support and testing, as well as specialist workshops

Startup Grind

Startup Grind Melbourne – the largest startup community in the world, which MYOB supports by hosting a monthly fireside chat at its Cremorne location


Myriad – MYOB is proud to return as a ‘Neon’ partner of the Brisbane-based tech conference, showcasing and connecting the next generation of startups to a global audience

LMBDW – this women’s startup community has grown to include over 70,000 entrepreneurs and businesswomen, which MYOB supports through an ongoing sponsorship and hosting events in both Melbourne and Sydney


Inspire9 – MYOB sponsors this thriving co-working community with locations in Richmond and Footscray

And here are a few in New Zealand:

Ministry of Awesome – Ministry of Awesome is the starting point for entrepreneurs, start ups and innovators in Christchurch. They deliver support, guidance, capability training and networks that entrepreneurs need to succeed


Kōkiri Maori Business Accelerator Program –  MYOB are a Foundation Sponsor of Kōkiri, which is a new start up accelerator to help Maori entrepreneurs turn their ideas into innovative start ups

Zero Point Ventures

0. Sprint Accelerator Programme by ZeroPoint Ventures – The 0.Sprint Accelerator is a full-time, one-week programme where startup teams are co-located during a week-long sprint. It’s an intensive combination of mentor-led coaching, personal and venture progress, and peer-to-peer support through your cohort

Working towards a bright business future

And this list only just scratches the surface of organisations which can help you succeed.

“As technology continues to evolve, all the traditional rules of engagement in business are being rewritten,” said Lemon. “At MYOB, we’re excited to see the creativity and innovation in the local marketplace and we aim to continue promoting that with every opportunity.”