Value-based pricing is an important part of a successful freelance career, and getting paid what you deserve is on the top of most freelancers’ wish lists.
More businesses are going completely cashless, but there a few things to keep in mind if you stop using notes and coins.
You’ve heard the old saying, ‘Jack of all trades, master of none’. When it comes to a business’s growth strategy, keeping this in mind will help you make the right decisions.
Selling a service can be harder than selling an actual item that potential customers can touch – and selling something intangible needs different tactics.
Imagine you’re attending a trade event when something resembling a miniature Dalek trundles up to you. Instead of croaking “exterminate!” it asks you in a friendly voice if you’d like to take an interactive survey.
One of the biggest barriers to a great business conversation is a person’s job title.
The Trans-Pacific Partnership’s back on: now what? The Trans-Pacific Partnership (TPP) has been signed, but what does a piece of paper in Chile mean to small businesses in Australia and New Zealand?
If you listen to the talk online, you might assume that the cold call is now a thing of the past. But cold emails aren’t necessarily more effective, so knowing which to employ is a critical success factor.
Engaging video content not only increases your hospitality business’ profile on social media, but is statistically proven to deepen customer trust, increase your ROI and boost profit margins.