If you’ve recently started a new business, you’ll be hungry for sales. But have you created a sales and marketing strategy to help get the ball rolling?
Starting a business during lockdown was certainly a challenge, but I never expected to be going through these motions twice, writes Ben Paul.
Taking a career-worth of experience in business development and starting a new operation with it was to be an exciting new challenge. Then COVID-19 hit, Ben Paul writes.
In the post-lockdown environment, full of uncertainty, one thing is certain: the ability to generate B2B leads, and convert them, is tantamount to success.
One of the biggest barriers to a great business conversation is a person’s job title.
If you listen to the talk online, you might assume that the cold call is now a thing of the past. But cold emails aren’t necessarily more effective, so knowing which to employ is a critical success factor.
In a competitive landscape it feels like discounting may help you close the sale – but it will also have a negative impact on your bottom line.
LinkedIn can be a great recruitment tool for talent, but it’s more than that. It can be used as a great channel for marketing.