Local business Wholefood Simply wins MYOB ‘Big Heroes Shop Small’ $10k business grant

09 Dec 2013

MYOB congratulates Rydal (Sydney) business owner Bianca Slade of Wholefood Simply for winning the fifth and final ‘Big Heroes Shop Small’ $10,000 business makeover grant for the ‘Most Liked’ photo in the competition.

In February this year, Bianca established Wholefood Simply, a wholefoods blog and online store, after noticing many children were eating too much processed and packaged foods. As a new mum herself, Bianca wanted to show people that quick and easy food didn’t have to be pre-packaged.

“My aim is to make things a little easier for those embarking on the real foods path. I want to help families who live with intolerances and allergies. I want to put fun and simplicity into what can sometimes be a daunting and dull experience. Ultimately, I want to create food that is enjoyed by all. I can’t wait to get our recipe book out to everyone and I’d like to thank MYOB for making this possible.” said Bianca.

In the caption for her winning entry, which received more than 2,000 likes in the MYOB ‘Business Selfie’ photo competition, Bianca said, “I love bringing joy to those on restricted diets. This grant will take my passion to the next level and help me spread the wholefood fun.”

When asked about the biggest challenges in business, Bianca said, “Lack of knowledge in how to set up a business including the technology you need, the logistics of putting all recipes and content on the website, and sticking to a business budget are just some of the challenges.”

Her advice to small business owners is, “Do something you’re passionate about; something you love. You have to believe in it even if no-one else does.”

For further information on MYOB’s Shop Small initiatives, visit: http://www.shopsmall.myob.com.au.


For further information or immediate comment, please contact:

Kristy Sheppard


Tel: 09 925 3560

Mob: +61 407 450 860

Email: kristy.sheppard@myob.com

Carla Dovgan

Haystac Public Affairs Account Manager

Tel: +61 2 8094 7586

Mob: +61 424 999 740

Email: myob@haystac.com.au

About Shop Small

Shop Small is a nationwide movement that has brought together support from the business community, governments and consumers to support small businesses. Shop Small ran from 1 November 2013 for the entire month. Consumers and businesses should visit www.shopsmallaustralia.com for more information on the program and its benefits. Shop Small was founded by American Express and is presented by Energy Australia, MYOB, NAB and Virgin Australia.

About MYOB Australia

Established in 1991, MYOB is Australia’s largest business management solutions provider. It makes life easier for over 1.2 million businesses across Australia and New Zealand, and provides support via many client service channels including a network of over 20,000 accounting firms, bookkeepers and other consultants. MYOB’s solutions simplify accounting, payroll, tax, practice management, CRM, websites, job costing, inventory and more, for businesses of all shapes and sizes. It is committed to ongoing innovation, particularly in cloud computing solutions, and now spends more than AU$30 million annually on research and development. In 2013, MYOB expanded its offerings with the acquisition of accounting solutions provider BankLink.