MYOB has been named Strategic Partner of the Year at the 2026 Institute of Certified Bookkeepers (ICB) Luca Awards, recognising its commitment to helping Australia’s bookkeepers embrace new technology and strengthen the value the community provides to small businesses.
The award, voted by bookkeepers, recognised MYOB’s work alongside the profession on initiatives spanning AI education and training, product improvements which respond to the sector’s changing needs and practical programs designed to prepare bookkeepers for the changing nature of their work.
Dale Dixon, MYOB General Manager for Practice and Partner Advocacy, said the recognition belonged to a community committed to helping small businesses succeed.
“Bookkeepers are trusted partners to small businesses across Australia. As the needs of those businesses change, bookkeepers’ expertise, judgement and relationships become even more important.
“Our role is to support bookkeepers with great products, relevant education and practical guidance - not only on the tools they use, but on how to navigate changes like AI with confidence. “
“We’re incredibly proud to receive this award, because it comes from the bookkeeping community itself. It tells us the work we’re doing alongside bookkeepers is making a difference, but there’s much more we want to do.”
Over the past year, MYOB has worked with ICB to take practical AI workshops to bookkeepers around Australia, helping the profession understand and build confidence using general-purpose AI tools. This is complemented by MYOB’s longstanding support for ICB through sponsorship, network meetings, product education and regular engagement with the profession.
MYOB has also collaborated with ICB and the National AI Centre on online AI training, giving bookkeepers practical skills in emerging technology they can use to help small businesses adopt AI, improve their processes and work more effectively. By supporting bookkeepers to build their capability and confidence, the initiative extends its impact to the small businesses that rely on their expertise and advice.
Through a Queensland Government-funded initiative led by ICB, MYOB is contributing to a micro-credential pathway designed to strengthen practical capability and prepare Queensland’s next generation of workplace-ready bookkeepers.
This work sits alongside continued investment in technology that responds to the day-to-day needs of bookkeepers. In 2026, MYOB introduced AI BAS to reduce the manual work involved in BAS preparation, smarter reconciliation to streamline transaction matching, and improvements across MYOB Practice Compliance to create more connected workflows and reduce repetitive administration.
Dixon said technology should create more capacity for bookkeepers to focus on the work that matters most to their clients.
“When technology takes care of more repetitive administration, bookkeepers can spend more time applying their expertise, supporting better business decisions and building strong relationships with clients.
“AI will change parts of the work, but bookkeepers will be part of shaping that change. We want to work with the profession to develop useful technology, build skills and ensure innovation leads to better outcomes for small businesses.”
Amanda Linton, CEO of ICB, said: “The strongest industry partnerships are built through listening, collaboration and a shared commitment to practical outcomes. Over our 20 year partnership history, MYOB has consistently worked with ICB and the bookkeeping community to understand what bookkeepers need, then supported them through relevant education, technology and opportunities to build new skills.
“This award reflects the trust MYOB has built within the community and the positive contribution it continues to make to the future of bookkeeping in Australia. It’s very fitting that MYOB is the award recipient on this our 20 year anniversary.”
The Australian Luca Awards, now in their third year, recognise achievement across the bookkeeping profession, including individual bookkeepers, bookkeeping practices, education providers and industry advocates.
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