A common fear among business owners is the thought of an idea being copied and claimed by someone else. Question is, how do you protect something as abstract as an idea?
From registering your business name to getting an NZBN and understanding trademarking, this article will show you how registering your business can be as simple as going to check the mailbox.
Commissioning a graphic designer to come up with a great logo for your new business is often the first thing done, but it really shouldn’t be.
Thinking of franchising? Here are 6 things you need to have in place before you can even contemplate it.
The terms trade mark, patent and copyright are known by most business owners, although the distinctions in meaning are not always understood. Find out the difference between the three and when to seek which.
Trade marks are a subject of mystery to many businesses. However, with thousands of new businesses (and new brands) popping up every year, it is crucial for you to understand the purpose and importance of trade marks.
DIY IP protection can end up giving you a nasty shock. The following are common mistakes that are made by when IP work is done by an untrained professional.
Your business identity is often the greatest asset of your business, and also the asset most prone to damage. The lifeblood of many SMEs is repeat customers and new business arising from referrals. A business’s reputation among its customer base is paramount. Every business should have a strategy in place for protecting its brand identity. […]