Public relations, more commonly known as PR, is one of the most effective ways to market your offering, if you’re able to get your story in front of the right journalists. In this article, veteran PR strategist Odette Barry shares her wisdom.
Digital marketing tactics like blogging and link building are a great way to turbocharge small business visibility and sales. They’re cost-effective and the ROI can be stunning – so why aren’t you using them yet?
Social media is a powerful tool that gives SMEs the ability promote their offering to a targeted and devoted audience. Here are the four steps in making an unbreakable digital marketing plan that will help you maximise the high potential of social.
Is it time for a complete overhaul of your café, restaurant or bar? Renae Smith discusses how to rebrand your business safely and strategically.
Globally adored social media giant Instagram has kicked-off a new trial, preventing users from seeing ‘likes’ on the posts of others in a move to enhance authenticity – but will it have the desired effect without negatively impacting businesses?
With competition stiffening in almost every industry, analysing your competitors carefully is a key part of creating a unique offering. Here are the three components that a solid competitor analysis should have.
If building a website sounds like too much hassle for you, then growing a network in LinkedIn might be the ideal way to grow your trades business online.
Small businesses seeking to gain exposure within a select geographical area may find advertising value for money with good, old-fashioned direct mail in the form of letterbox drops. Here’s how.