There’s nothing better than good marketing that helps to keep customers coming back. Except, of course, it’s good marketing that’s free.
Pricing is often thought as a way to increase market share or profit, but it can also be the most valuable marketing tool in your kitbag.
Comedian and writer Terri Psiakis asks why bother getting a marketing degree when you can learn all you need to know from teens?
It’s hard to know exactly what the future will look like, but we can say with certainty that the customer will be at the core.
Ever wanted to get your startup into TechCrunch? It starts with nailing your story – and possibly being Batman.
Ever wondered how much PR value you can get from a single tweet? Take a leaf out of Elon Musk’s playbook.
Hiring a specialist to give your brand a health check can be expensive. Here are some ways to cut costs without cutting corners.
Want to keep your financial backers on side? Here are 10 buzzwords startups should probably avoid.
Think superstars have nothing to do with business owners? Think again. Last week, Adele showed the world she has a lot to teach about brand integrity.