Business and digital thought leadership


26th June, 2024

How to Automate Your Lead Generation for Business Growth

The idea of automating lead generation seems like a complex and time-consuming endeavour.

However, all you need is a reliable tool to streamline the process and a battle-tested strategy to fuel its engine.

As our friends at HubSpot have noted, 50% of marketers call lead generation a priority in their campaigns, so why not try to make this necessary task a bit easier?

Liberating yourself from the tedious manual labour involved in sourcing leads yields a treasure trove of benefits.

Taking a hands-off approach to your lead generation frees you up to focus on the strategic aspects of your business.

Saving time, crafting a seamless user experience, and converting visitors into devoted customers is the ultimate sales trifecta. Let’s look at some tools that can help you do this.

Lead generation

LinkedIn message automation improves your networking game

How do we navigate a seemingly endless cycle of “connect-type-send” interactions?

The messages may feel repetitive, lacking the personal touch that differentiates genuine connections from mere transactions.

It’s a classic case where the predictability of the pattern could be misconstrued as spam.

Let’s debunk a common misconception — LinkedIn automation tools are not the culprits behind spammy outreach.

The reality is quite the opposite, these tools are crafted to be valuable assets for marketers, sales professionals, and anyone engaged in prospecting on LinkedIn.

Their purpose is clear: eliminate manual work, boost efficiency, and enhance overall productivity.

How you use these tools is ultimately up to you. Who to connect with, when to reach out, and how often to send messages are all dependent on what you want to accomplish. Your messaging strategy determines whether your outreach is perceived as genuine engagement or falls into the abyss of spam.

The key lies in having a well-thought-out strategy that defines your target audience, messaging frequency, and the content of your messages.

Once your blueprint is in place, LinkedIn message automation takes care of the repetitive tasks so you can focus on the human element of building authentic connections.

Email automation tools remove hours of manual monotony

Email automation is more than just a time-saving hack.

By automating email campaigns, you free up time and unlock the ability to concentrate on strategic moves that truly move the needle.

The beauty of email automation tools is their ability to streamline your outreach efforts.

No more manual tracking or repetitive tasks: just a well-oiled machine executing your pre-defined strategy with precision.

Whether nurturing leads, delivering personalised content, or orchestrating drip campaigns, automation ensures consistency and timeliness, fostering meaningful interactions with your audience. 

There’s a little risk associated with email automation, however: spam filters. When implementing this, it’s important to learn what the elements that constitute a spam email are.

Knowing what to avoid is very important to be able to craft great and successful marketing campaigns, and having an idea of what techniques people use to stop spam emails is essential.

Virtual event for lead generation

Virtual events improve marketing efforts and drive sales

Virtual gatherings have proven to be a goldmine for cultivating leads and fostering meaningful connections.

These events offer inherent advantages over traditional face-to-face gatherings.

Not only are virtual events simpler to organise, but they also serve as a potent tool to advance your business strategy.

One of their biggest advantages is their accessibility. With participants joining from around the globe, you can cast a wide net, connecting with a diverse audience.

This expanded reach enhances your chances of generating leads from a pool of potential customers who might not have been accessible through conventional means.

Plus, the digital nature of these events allows for seamless data collection and analytics.

You gain valuable audience insights by tracking attendee engagement, preferences, and interactions during virtual events.

This data-driven approach helps you tailor your follow-up strategies, providing a personalised touch that resonates with potential leads.

The world of web scraping tools

These nifty tools, also known as web crawlers, bring many advantages, making them indispensable for businesses looking to supercharge their lead-generation efforts.

Web scraping for lead generation equals a time-saving marvel. They automate the laborious data-gathering process from websites, swiftly extracting relevant information without draining your time and energy. 

But it’s not just about saving time–web scrapers empower you with laser-focused targeting capabilities.

With data extraction tools, you can hone in on websites directly pertinent to your industry, niche, or target audience.

This strategic targeting allows you to pre-select potential leads aligned with your ideal customer profile. This significantly boosts your chances of converting them into valued customers.

If you add an AI chatbot when the enquiries start rolling in, you’ll be well on your way to a four-hour workweek thanks to automation!

Saving time with MYOB automations

Scaling up your business shouldn’t end with automating your lead generation process. What comes after will also need to be improved, in order to cater for customer needs.

After you’ve generated your leads, you’ll need an infrastructure that’s capable of easily handling tasks like invoicing, inventory management, and job tracking — just to name a few.

Instead of sifting through piles of paperwork, you can easily access transaction records and financial information via a user-friendly dashboard. 

With the automations that are available in MYOB’s software, and the others we’ve discussed here handling repetitive tasks, you’ll have more time to focus on analysis, strategy and upskilling to offer clients additional value-added services.

With MYOB’s automation abilities you can manage your business finances while ensuring data accuracy by following strict rules.

Updates made in one part of the software automatically reflect in financial records, reducing the likelihood of errors. 

Reliable, up-to-date data enables better decision-making and minimises costly mistakes. Make sure to integrate your lead generation automation with MYOB’s system.

Over to you

Scale up your ability to find new clients by automating your lead generation processes as we suggested.

This will help your business grow and be one step ahead of your competition. 

Remember that we showed you the tools and the ways you can achieve this, but then it’s up to your creativity to apply it to your business’ type and size. 

Information provided in this article is of a general nature and does not consider your personal situation. It does not constitute legal, financial, or other professional advice and should not be relied upon as a statement of law, policy or advice. You should consider whether this information is appropriate to your needs and, if necessary, seek independent advice. This information is only accurate at the time of publication. Although every effort has been made to verify the accuracy of the information contained on this webpage, MYOB disclaims, to the extent permitted by law, all liability for the information contained on this webpage or any loss or damage suffered by any person directly or indirectly through relying on this information.