23rd September, 2016
I’ve seen several internet trends come and go in the last 20 years, but the reach and influence of online marketing continues to grow.
Surprisingly, around 50 percent of MYOB Partners at last year’s Partner Connect events didn’t have a website or an online marketing strategy of any kind.
Every profession and industry has radically altered its marketing to try to harness the power of search engines, social media sites, or to try to reach mobile internet users – so why not ours?
Could it simply be that a lot don’t know where to start when it comes to online marketing?
Since 2010 I’ve worked solely with accountants and bookkeepers to help them create lead-generating websites and online marketing strategies – running into my fair share of web-sceptic firms.
Perhaps the reluctance is because online marketing for professional services businesses isn’t easy, and just having a static website doesn’t cut it anymore.
That doesn’t mean your firm’s website can’t generate new business for you, but first you need to understand how business owners use the internet. Then you can create an online experience that meets users’ needs and ultimately encourages them to work with you.
It sounds simple, but of course the devil is in the detail. Mereki Nieman, Partner Program Manager at MYOB, recognised that many partners don’t know where to begin:
“As I was talking to partners about how MYOB can better support them and help their businesses succeed, they consistently asked for more help with marketing. Many of our partners understood that they needed to be better at marketing their businesses online but really didn’t know where to start. This is where the idea for Marketing Quickstarter came from.
“When I met Matt and the team from Bizink, their passion, industry experience and the great tools that they already have meant that they were a natural fit to partner with us on the Marketing Quickstarter.”
Although accountants and bookkeepers in firms in New Zealand and Australia are leading the world in many ways, often their online marketing efforts could be a lot better. Through six online Marketing Quickstarter workshops, we’re going to provide a blueprint on how to market your accounting or bookkeeping business online.
It’s free to register for Marketing Quickstarter and the topics we’ll cover are:
Thurs 29 Sept – Website basics
Discover the ingredients for a successful website for your firm. We’ll cover which pages to include plus the features and integrations that will give your website a boost.
Thurs 6 Oct – Content marketing
Everything you need to know about content marketing including what content you should create, where to publish it, sharing content and getting external help.
Thurs 13 Oct – Social media
Get the lowdown on social media from what to post, which platforms to use and automation tips.
Thurs 20 Oct – Email marketing
Email marketing outperforms all other types of online marketing. You can learn how to harness its power in this practical workshop.
Thurs 27 Oct – Search engine marketing
Discover the difference between Organic and Paid Search, and then learn the basics of Search Engine Optimisation and Paid Search advertising.
Thurs 3 Nov – Turning traffic into visitors
Find out how to make your website convert and deliver you a constant stream of leads.
As well as access to all the sessions, you’ll also get:
We look forward to helping you become incredible online.