With artificial intelligence taking the world by storm, many small businesses are left wondering what impact the likes of ChatGPT will have on marketing.
In content marketing, creating content is only half the battle. The other half is figuring out where to put it.
Over the last decade or so, one of the areas which has evolved the most is search engine optimisation (SEO) – so it’s important to keep on top of changes.
Customers are an important part of a business. In fact, without them, you have no business. Knowing exactly how much they’re worth is key to whether your business will flourish or not.
Hiring a marketer is often the best move for growth in the short term and long term and can deliver more work to those who drive revenue for your business.
There are two schools of thought on whether pay-per-click is effective for brand names; one of which I believe and one of which I find tenuous at best.