Local business Serpent & the Swan wins MYOB ‘Big Heroes Shop Small’ $10k business grant

28 Nov 2013

MYOB congratulates Chippendale sisters Hayley and Lauri Smith of fashion label Serpent & the Swan for winning the third of five ‘Big Heroes Shop Small’ business makeover grants worth $10,000 each.

Since launching in 2009, Serpent & the Swan has been building an enviable reputation creating unique, locally made women’s, men’s and unisex collections and accessories, with the label inspired by the sister’s shared childhood love of the animal kingdom.

Hayley Smith said, “We had enough of working for other people and we’re both creative and wanted to do something different. I was working for a big label and Lauri was working for a post-production company. So we gave up our full-time jobs and took the leap. We attended the Shop Small talk in Sydney, looked at the Shop Small website and entered the MYOB competition. It’s amazing to have won!”

The caption for their winning entry in the MYOB ‘Business Selfie’ photo competition, Hayley and Lauri said, “We LOVE what we do every day! $10K would give us the opportunity to showcase our work at Fashion Week 2014 and share our PASSION with the world!”

When asked about the biggest challenges in business, the sisters said, “Financial management is the hardest bit by a long shot, especially in the beginning where we started without money and with no investors. MYOB helps us a lot with organising our finances.”

A significant business highlight for the sisters was participating in “G’day USA”, an annual program to showcase Australian business, which took them to New York to showcase their line. Hayley’s and Lauri’s advice to small business owners is, “Be tenacious and just keep going. Follow your intuition, trust yourself and don’t listen to others’ negativity.”

For further information on MYOB’s Shop Small initiatives, visit: http://www.shopsmall.myob.com.au.


For further information or immediate comment, please contact:

Kristy Sheppard


Tel: 09 925 3560

Mob: +61 407 450 860

Email: kristy.sheppard@myob.com

Carla Dovgan

Haystac Public Affairs Account Manager

Tel: +61 2 8094 7586

Mob: +61 424 999 740

Email: myob@haystac.com.au

About Shop Small

Shop Small is a nationwide movement that has brought together support from the business community, governments and consumers to support small businesses. Shop Small ran from 1 November 2013 for the entire month. Consumers and businesses should visit www.shopsmallaustralia.com for more information on the program and its benefits. Shop Small was founded by American Express and is presented by Energy Australia, MYOB, NAB and Virgin Australia.

About MYOB Australia

Established in 1991, MYOB is Australia’s largest business management solutions provider. It makes life easier for over 1.2 million businesses across Australia and New Zealand, and provides support via many client service channels including a network of over 20,000 accounting firms, bookkeepers and other consultants. MYOB’s solutions simplify accounting, payroll, tax, practice management, CRM, websites, job costing, inventory and more, for businesses of all shapes and sizes. It is committed to ongoing innovation, particularly in cloud computing solutions, and now spends more than AU$30 million annually on research and development. In 2013, MYOB expanded its offerings with the acquisition of accounting solutions provider BankLink.