Customers are an important part of a business. In fact, without them, you have no business. Knowing exactly how much they’re worth is key to whether your business will flourish or not.
Should hospitality business owners be afraid of their customers’ power?
Delivering a great customer experience can be as simple as being visible, reputable and reliable – but how do you stand out from the pack?
It’s easy to get stuck in the day-to-day of running a retail business, but finding time to surprise and delight your customers is key to ongoing success.
Customers hold the key to great marketing, how to change your products and how to improve your service – getting this information, however, can be tricky.
The Chinese market can be a lucrative place, but you can’t just dip your toe in the water. Here’s some advice for doing business in China.
If you ever thought you were in the business of selling an item or a service, think again. You’re actually in the business of selling an experience.
Customer research is often overlooked in business, but given your customers are the foundation of your business it should be front and centre.