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How to measure an influencer’s ROI

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How to effectively measure an influencer’s ROI would have to be one of the most commonly discussed topics we have at our agency, as well as at PR and marketing panel discussions around the country, writes Renae Smith.

9 ways your business can benefit from hosting events

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Ever considered hosting a business event? Not only can hosting events be great for attendees, they also drive a lot of business to the host. Here are nine ways Ailsa Page sees events working for you.

The lowdown on the professional services market

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You often see articles about the professional services market or hear people mention this as the area they work in. However, what does this term actually mean?

Accountants & bookkeepers

Partner Spotlight: First Class Accounts’ Carol Girvan

This month’s Partner Spotlight stars owner and operator of First Class Accounts (Vermont), Carol Girvan, who talks us through the highs and lows of running a bookkeeping firm while travelling the country.

Growing a business

How to measure an influencer’s ROI

How to effectively measure an influencer’s ROI would have to be one of the most commonly discussed topics we have at our agency, as well as at PR and marketing panel discussions around the country, writes Renae Smith.

Industry

The lowdown on the professional services market

You often see articles about the professional services market or hear people mention this as the area they work in. However, what does this term actually mean?

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