Known as the “Marketing Dynamo”, Ailsa Page is a marketing and small business expert, a Fellow of the Australian Marketing Institute and a Certified Practising Marketer with over 20 years marketing experience. She has successfully owned and run four businesses, including AP Marketing Works, and is a judge on the Telstra Business and Women’s Awards.
Are you reluctant to use the phone to communicate with customers? Many people fear being seen as one of ‘those annoying callers’, but that doesn’t stop it from being one of the most effective methods of communication for business.
What is public relations (PR) and is it something that all businesses can use? Is it something that as a business owner you or your staff can do or does it need to be outsourced to a professional?
Managing a business takes a lot more than knowledge alone – you also need strength and determination in spades. And that also means there’s a significant risk of burning out.
We’ve all heard the saying ‘make hay while the sun shines’ and when you’re running your own business you love nothing more than making hay – but it’s not always like that.
It’s a classic Catch 22 for businesses, particularly those offering services. You charge for your time, IP, ideas and advice but you have to give some of it away in order to get the sale.
No person’s an island, and that’s never as true as it is in trades. No business operates entirely on its own, and if you put a key supplier offside you’ll find yourself stranded pretty quickly.
If there’s one thing that can fill a consultant with dread, it’s the constant tiny little requests to add onto an original scope of work – here’s how to stop it.
Christmas is the biggest time of year for retailers, but it always sneaks up on us. This year, flip the script and prepare for Christmas, in July.