Known as the “Marketing Dynamo”, Ailsa Page is a marketing and small business expert, a Fellow of the Australian Marketing Institute and a Certified Practising Marketer with over 20 years marketing experience. She has successfully owned and run four businesses, including AP Marketing Works, and is a judge on the Telstra Business and Women’s Awards.
It’s a common question that business owners grapple with but figuring out how and when to start paying yourself is a challenge that many struggle to answer, writes Ailsa Page.
One of Australia’s rising entrepreneurial stars, Taj Pabari is Founder and CEO of Fiftysix Creations, and the story of his journey is enough to put the majority of his peer group to shame, writes Ailsa Page.
Going it alone doesn’t mean you’re on your own. Here are some suggestions for where to seek support for business owners from Ailsa Page.
Want to get more work done than you can manage, but you can’t afford to hire? Perhaps it’s time to take on strategic business partners.
De-cluttering isn’t only for shelves and sock drawers – the Marie Kondo magic works for marketing plans, too.
Signing a lease for commercial real estate can be one of the biggest investments a business can make, so it’s important to go above and beyond when doing your due diligence.
As Voltaire said, perfect is the enemy of good. Not only is this aphorism useful in many areas of life, it highlights how perfectionism can be damaging for business – particularly in today’s ever-changing tech landscape.
Finding motivation for starting a new business can be easy to come by, but as time passes these feelings may begin to fade. So what do you do when motivation is lacking?
We’ve heard from business workshops, business coaches, marketing experts, academics and even other business owners on how important research is in business. But at a certain point does too much research become procrastination?