Known as the “Marketing Dynamo”, Ailsa Page is a marketing and small business expert, a Fellow of the Australian Marketing Institute and a Certified Practising Marketer with over 20 years marketing experience. She has successfully owned and run four businesses, including AP Marketing Works, and is a judge on the Telstra Business and Women’s Awards.
You’ve probably heard the saying “A change is as good as a holiday”, but for Luke Postlethwaite of The Biomechanics, relocating his business operations has been anything but.
As with most new initiatives you might choose to undertake, PR campaigns can be challenging for the inexperienced. In this article, Ailsa Page discusses common PR mistakes with Amanda Mills.
If you’ve decided to host a business event, then you’re going to want to make sure it’s done right. A big part of getting it right is setting yourself up to secure clear business outcomes. Here’s how.
Just because a concept is charitable doesn’t mean people will automaticall buy into it. In this piece, Ailsa Page discusses the key concerns surrounding the marketing of not-for-profit organisations.
Ever considered hosting a business event? Not only can hosting events be great for attendees, they also drive a lot of business to the host. Here are nine ways Ailsa Page sees events working for you.
Are you a loyal customer and stick with the same suppliers through the good times and the bad? Or are you happy to shop around and switch suppliers based on the best deal?
The Australian Supplier Payment Code is a list of businesses committed to doing things right and getting their suppliers paid on time. Every business should get involved, writes Ailsa Page.
As a small business owner, the cost of switching suppliers can sometimes outweigh whatever you might save on the nominal price. Here are a few overlooked costs you might want to factor in before you take the plunge