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Ensure your business idea is a promising one

Put your idea to the test so you can develop a compelling business strategy.

Approach planning and gather resources

Attain essential support, whether it's expertise or funding, and build your strategy.

Successfully launch and build customer demand

Put your internal processes to work effectively and focus on your potential customers.

Stay in operation and scale your business

Stay afloat and make it last, make it better and if you want, make it bigger.

1. Dream it: creating a viable business concept

First, the fun stuff. You start out with a great idea, and you're ready to turn your passion into profit. This is the time to flesh out your ideas, to brainstorm, to think and then rethink. 

But equally important is ensuring the strength of your idea. You need to do the research required to get a sense of whether your business will survive in the current market.

Key themes:

  • Identifying your points of difference

  • Scoping out the competition

  • Identifying your audience

  • Building your network

2. Plan it: working out the details and gathering resources

Now you're ready to start putting the wheels into motion. You've got a clear vision, and it's time to devise the logistics that will make it a reality.

It's important to gather resources during this stage, and put them to use in a strategic way.

Key themes:

  • Implementing the right funding options

  • Budgeting and forecasting

  • Choosing a business structure

  • Meeting legal and tax requirements

  • Choosing your style and location of operation

  • Formulating your business plan

3. Launch it: building your business and reaching your customers

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It's time to start operating! Now you have a real, up-and-running business.

To operate effectively, you need the right people and the right business processes. Once you've got your internal foundations, it's time to get your name out there, and make your business known to your customer base.

Key themes:

  • Recruiting the right people

  • Effective business processes

  • Digital software for business processes

  • Marketing and advertising

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4. Run it: staying afloat and scaling your business

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Now you're in it for the long haul, and it's time to focus on making your business last, and perhaps growing your business.

Over time you'll face challenges and mitigate unexpected situations, learning as you go. With practical experience, you'll gain insight into how to best scale your business.

Key themes:

  • Establishing work-life balance

  • Building your brand

  • Re-evaluating business goals

  • Fostering business growth

  • Maximising revenue