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Star musos serve snails to boost belief in Aussie businesses

Aussie musos, Peking Duk, will be serving snails from a one-of-a-kind escargot food truck, as leading business management platform MYOB tasks the duo with boosting business belief across Australia and New Zealand.

MYOB has challenged Adam Hyde and Reuben Styles to bring a wild idea to life, inspiring other budding entrepreneurs to kick-start their own dreams and sharing some of their own hard-earned lessons along the way.

“We were sitting around our backyard Bunnings’ table at kick-ons one night wondering what weird and wonderful creation we could come up with, then it hit us. A food truck that serves escargot!” exclaimed Styles.

“The lightbulb moment came as we were watching a snail make its way across the backyard at two in the morning. It is a bit left of centre, but the best ideas often are; you just need to give it a go and find out,” added Hyde.

The artists responsible for certified bangers such as HighFire and Take Me Over won’t be doing it alone. They’re calling on everyday Aussies to help them crowdsource the name and menu items for their escargot food truck.

Newly appointed CEO at MYOB, Paul Robson, said: “Adam and Reuben were a great choice to tackle this challenge and to help unleash Aussie business potential. While they’re renowned for their musical exploits, the pair also have strong entrepreneurial roots. Their willingness to put themselves out there and go for it makes them true MYOBelievers.”

Adam and Reuben were owners of a Melbourne bar Talk to Me in the late 2010s; they have also established an impressive business profile for themselves selling branded clothing and merchandise.

“We’ve had our fair share of business successes and failures over the years, including the time we tried to sell hoodies in Darwin. We may as well have been selling ice to penguins on that occasion, but the good decisions have far outweighed the bad. It was an opportunity to learn and improve for next time,” said Styles.

“We’re excited to apply those learnings to our escargot exploits.”

Findings from the 2023 MYOB Belief Barometer found 76% of Aussies have had at least one business idea, but only 35% went on to start one.

The survey of 1,000 Australians found that fear of failure was a key barrier, with 42% of those surveyed having had a business idea that they never brought to life.

“There is a gold mine of untapped Australian business potential just needing a nudge in the right direction. We hope through Peking Duk’s journey that budding entrepreneurs will be inspired to kick-start their own business adventure,” said Mr Robson.

“We see a plethora of incredible and diverse enterprises coming through our business management platform and we want Aussies to know that they shouldn’t discount their lightbulb moments, no matter how wild they might seem. In fact, some of the most successful business ideas seem unbelievable at first. The most important thing for any aspiring business owner is self-belief.”

To see how Peking Duk is bringing the idea to life and to cast your vote on the Peking Duk escargot food truck business name and menu items, head to


For further information please contact:

Jacob Schnackenberg

Alt/ShiftSenior Account Manager

Mobile: +61 449 573 386

About the MYOB Belief Barometer

The 2023 MYOB Belief Barometer was conducted via online survey by Empirica Research on behalf of MYOB. The survey sampled 1,000 nationally representative Australians from 16 January 2023 to 20 January 2023. Quotas were maintained on region, gender, and age to ensure a robust and diverse cross-section of opinions were obtained. The research has a maximum margin of error of 3%.

About MYOB

MYOB is a leading business management platform with a core purpose of helping more businesses in Australia and New Zealand start, survive and succeed. MYOB delivers end-to-end business, financial and accounting solutions direct to businesses employing between 0 and 1000 employees, alongside a network of accountants, bookkeepers and consultants. For more information visit or follow MYOB on LinkedIn.