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Soul Origin connects their software to accelerate growth

15 July 2024

Soul Origin is a fast-growing fresh food franchise. Integrating MYOB Acumatica and MYOB AccountRight gave Soul Origin a whole of business solution to usher in a bold new future. 


Soul Origin’s rapid growth created a typical business problem: its legacy Xero software simply couldn’t handle the pace anymore. 

“We actually broke the accounting package we were using,” says CEO, Chris Mavris.  

“The solution was to find the software package that could help us grow and develop. We needed an enterprise solution to give us the reporting we required, but also meet the needs of the high level of invoicing that we are generating as a business.” 

- Chris Mavris, CEO Soul Origin

Soul Origin has a significant number of franchisees who run multiple business units. The company wanted to give the franchisees access to bookkeeping and payroll software to simplify their accounting without limiting their features — MYOB AccountRight suited their needs perfectly. 


Everyone together in the cloud 

A cloud-based solution was essential for ease of access by franchisees across the country. MYOB Advanced Business and MYOB AccountRight fit the bill perfectly. 

An implementation of MYOB Advanced Business at the head office and MYOB AccountRight in each franchise connected their systems to provide Soul Origin a single cohesive view of their business. 

“These solutions create unique integration opportunities for franchises, which helps franchisors offer support to franchisees and increases visibility across the business,” says MYOB’s Head of Partnerships, Simon Dennis.

“Ultimately, this integration minimises risk factors across the entire business,” he said.  


The precious gift of time 

With MYOB AccountRight providing all the back-end data that helps franchisees make better decisions, and MYOB Advanced Business giving Soul Origin’s head office live visibility of every franchise-holder’s performance, the retail outlets are freed up to focus more on delivering best-quality customer service. 

"One of our multi-unit franchisees, who has five stores now came to me and said ‘Chris, thank you for giving us surety’ because she had a system and a chart of accounts that really reflected what her business looked like," Chris said.

“She also thanked me for giving her time back to spend with her family and also for giving her more time to spend on her business, growing sales and growing connectivity with her customers.”


Before implementing MYOB

After implementing MYOB

Xero couldn’t handle large volume of invoices 

Franchisor didn't have access to sophisticated intelligent reporting 

Franchisees were spending too much time on paperwork 

MYOB Advanced Business and AccountRight enable seamless bookkeeping

Head office has live visibility of every branch's performance and superior analytics

Franchisees have more time to focus on customers, and have gained precious family time.


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