A lack of structure can easily destroy a business and the family relationships that surround it.
Many marketers will try to tell you that a core part of your firm’s marketing strategy is differentiation. but this is a pipedream.
Do you dread prospective new customers asking you ‘Where is your office?” When the answer is “In my spare bedroom” or “In my garage … and right now I’m working in my slippers”, do you have some polished line that explains this away or do you fess up with the truth? How do you feel […]