With the Australian beauty industry growing rapidly, it’s important for salons to make sure they stand out from the crowd. We look at seven effective marketing techniques to attract new customers.
How to effectively measure an influencer’s ROI would have to be one of the most commonly discussed topics we have at our agency, as well as at PR and marketing panel discussions around the country, writes Renae Smith.
Globally adored social media giant Instagram has kicked-off a new trial, preventing users from seeing ‘likes’ on the posts of others in a move to enhance authenticity – but will it have the desired effect without negatively impacting businesses?
If building a website sounds like too much hassle for you, then growing a network in LinkedIn might be the ideal way to grow your trades business online.
De-cluttering isn’t only for shelves and sock drawers – the Marie Kondo magic works for marketing plans, too.
Using LinkedIn to recruit employees for your small business is a no-brainer but getting started may be daunting for the uninitiated. Here’s how to put your best foot forward the first time.
Back in the day, selling was way simpler than today’s techniques. It’s not just about working contacts – now you need great content to build yourself up as a brand.
Even as social media scandals keep making headlines, people still get caught out by their own blunders – and they’re making it to court.
Used wisely, social media platforms will be a force for positive change and recent events indicate how corporate players should consider developing their social strategies.