Branding is much more than just the name or logo given to a small business. It extends to the emotions you feel when you think of the company, writes Nina Hendy.
Today, brand collaborations are considered a highly effective form of marketing. But there are some tricks for the uninitiated, writes Renae Smith.
The name you choose for your business has the power to make it more relatable and accessible but can also achieve the exact opposite. Here are some pointers on how to choose a killer name for your new business venture.
Is it time for a complete overhaul of your café, restaurant or bar? Renae Smith discusses how to rebrand your business safely and strategically.
Australia and New Zealand are brimming with tales of business bravery and against-all-odds success stories. And MYOB is dedicated to sharing them.
Small businesses seeking to gain exposure within a select geographical area may find advertising value for money with good, old-fashioned direct mail in the form of letterbox drops. Here’s how.
Developing and maintaining a stellar online reputation is one of the key ways for small businesses to gain advantage within an increasingly competitive SME sector.
Today, almost everyone can create powerful video content, but few get it right. For businesses seeking to share their message, understanding how to cut through with their video content marketing strategy is critical for success