So you’ve taken the plunge and moved your business, or part of it, online? Building trust in this new channel is your next priority.
In lockdown conditions, business owners are uncertain of how to best market their offering, or whether to market at all. Here’s how to do good and win hearts.
By all accounts, it’s been a shocking start to the new decade for the retail landscape. A myriad of high-profile bricks and mortar retailer departures have prompted a flurry of questions about the future of this sector in Australia.
As an entrepreneur, growing a new business is hard. But it’s a lot easier when you have a good reputation and, in today’s online world, you’ll need good reputation management tools to help you achieve just that.
Despite corporate trends towards dressing more casually, staff uniforms are absolutely critical to certain industry sectors. For business owners, achieving the right look is integral for making your brand stand out in an increasingly competitive market.
As with most new initiatives you might choose to undertake, PR campaigns can be challenging for the inexperienced. In this article, Ailsa Page discusses common PR mistakes with Amanda Mills.
Branding is much more than just the name or logo given to a small business. It extends to the emotions you feel when you think of the company, writes Nina Hendy.
Today, brand collaborations are considered a highly effective form of marketing. But there are some tricks for the uninitiated, writes Renae Smith.
The name you choose for your business has the power to make it more relatable and accessible but can also achieve the exact opposite. Here are some pointers on how to choose a killer name for your new business venture.