MYOB and Amaka helps ecommerce


14th November, 2023

Managing Shopify with MYOB and Amaka

Taking the plunge into eCommerce with a Shopify store?

Don’t forget your finances. Dealing with accounting, taxes and inventory online can be tricky and time-consuming — but we can help. 

Integrating using Amaka’s Shopify + MYOB is like hiring the ultimate team for your online store — a charismatic salesperson and the smartest business person in the room.

In this guide, we’ll walk you through setting up and managing your Shopify business with MYOB.

Connect Shopify with MYOB

Integrating your MYOB platform and Shopify account with Amaka lets the two talk to each other and automatically share data and key updates. 

Let’s kick things off by connecting Shopify and MYOB:

  • Log into your MYOB account. In MYOB, head to the App Marketplace and find the Shopify by Amaka integration. This new tool will make your life a whole lot easier.
  • Install Shopify by Amaka. Just like adding a new app to your device, setup this integration by clicking the ‘Start Your Free Trial’.
  • Customise your settings. Grant the relevant permissions to Amaka and tailor the integration settings to suit your unique needs. This makes everything flow seamlessly between the two platforms.

Keep products and stock in sync

If you’re not careful, managing inventory can get messy. Let’s put your products in the right place at the right time:

  • Include detailed product info. Ensure each product has all the important details — descriptions, pricing and eye-catching images. 
  • Sync your inventory. Update your Shopify store with the freshest product info. 
  • Check regularly. Ensure your inventory in MYOB matches the listings in your Shopify store. 

Keep an eye on sales and income

Now comes the fun part — watching those sales numbers climb. Here’s how to make the most of MYOB’s reporting features:

  • Dive into sales reports. Use MYOB’s reporting tools to get the inside scoop on your sales performance. It’s like having a front-row seat to see what’s working and what’s not.
  • Track profit and loss. Use MYOB’s built-in analytics tools to compare what you spent on making your products (the cost of goods sold — COGS) to your income. This helps you spot your biggest money-makers and eliminate unprofitable products. 
  • Set realistic targets. Use data from MYOB to analyse past sales and set future goals — it’s a clear map to follow as you start your online journey.  

Nurture customer relationships

Building strong customer connections is gold in the online world. Here’s how to keep them coming back for more:

  • Cluster your customers. MYOB lets you group your customers based on location, purchase type or business type to help you make better recommendations when they return.
  • Speak their language. Use customer data and groupings to send personalised, relevant marketing messages.  
  • Listen to feedback. Pay attention to what your customers say. Their feedback helps you refine your products and services so your business can move forward. 

Make transactions a breeze

Keeping an ‌eye on costs and payments is crucial for business owners — MYOB and Amaka can help. 

Let’s ensure you get paid without a hitch:

  • Automate invoices. Set up automated invoicing within MYOB to get paid on time. It’s your trusty assistant who takes care of all the paperwork.
  • Keep an eye on payments. Amaka’s integration will automatically match synced sales to the bank feed with payouts reconciliation. There’s no need to manually match transactions!
  • Track your expenses. Use MYOB to keep an eye on what you’re spending to run your business. This magnifying glass on your finances helps you make better decisions.

Connect, track and control

Whether you’re navigating the online market for the first time or ready to up your accounting game, integrating your Shopify store with MYOB and Amaka can help.

Connecting these powerful platforms gives you unprecedented visibility and control across inventory and accounts, making it easier to keep your store running smoothly. 

Want deeper insights into managing Shopify? Sign up for MYOB Business today.