25th August, 2022
MYOB’s mid-market business management platform just got better, allowing eCommerce operators to integrate their online sales tech with their MYOB back end.
By adding on MYOB’s eCommerce connector, customers using online storefronts such as Shopify and BigCommerce can now incorporate them into their MYOB business management platform, creating a complete eCommerce enterprise resource planning (ERP) solution.
Shopify and BigCommerce offer easy-to-build online stores for business-to-consumer, business-to- business and direct-to-consumer merchants.
Without needing to code anything, retailers, wholesalers and distributors can build their own store by simply selecting a template, applying their brand, uploading their products, and setting their prices.
As software as a service (SaaS) products, customers can choose their pricing plan and features and select whether to pay for the service monthly or annually. With an open API that allows easy integration with other cloud-native third-party applications, users have the flexibility to extend their core software and enhance it with additional functionality.
Both Shopify and BigCommerce are both popular eCommerce platforms with similar offerings. Shopify caters for entrepreneurs upwards, while BigCommerce typically serves the midmarket and enterprises. And, both products work as effectively with MYOB Advanced Business.
Users can click into the eCommerce connector via the MYOB Advanced Business dashboard. Here they can add new products, make changes to product details, change prices and update inventory, and this information will automatically show up in their Shopify or BigCommerce online stores without them needing to check between systems and re-key information. These updates can happen manually at the click of a button, or be scheduled to synchronise regularly.
Likewise, when merchants’ customers make online purchases through their eCommerce storefront, MYOB’s eCommerce connector imports customer data, sales orders and payment information.
This seamless data flow enables automated workflows in the back-office: updating inventory, notifying the warehouse, sending shipment information back to the customer and updating company financials. Overall, the integration of eCommerce and ERP creates greater operational efficiency, helping to reduce our customer’s back-office workload.
A comprehensive eCommerce ERP solution for MYOB customers delivers the following key benefits:
Strong systems integration between the online store and the back-office enables quick sales order fulfilment and efficient return handling so the customer receives their refund, and the merchant can re-sell the product as quickly as possible.
Many customers prefer the convenience of buying online and MYOB has opted to partner with Shopify and BigCommerce to enable this capability to MYOB Advanced Business users.
Merchants can easily keep their online shops up to date with new products, revised specifications, price changes and availability by updating one source in their ERP.
As a result, at the point of sale the customer has visibility into whether stock is available and when they can expect their purchase to arrive.
For business-to-business sales, the integration allows customer-specific pricing and purchases via terms.
By connecting systems, data can flow between the online store and MYOB Advanced Business. This means there’s no need for double data entry and checking between systems as there is one set of master data to maintain. As a result, users can automate downstream business processes, which means fast, reliable operations with human error no longer an issue.
For some business-to-business merchants, their website can become their primary sales tool, freeing up capacity and allowing firms to run more efficiently.
By adding our eCommerce connector to MYOB Advanced Business, you can gain visibility over customer orders that originated both online and offline.
With a suite of integrated ERP modules, you can monitor performance and gain insight into all areas of the business simultaneously. Authorised users can generate reports at the click of a button, with dashboards presenting results visually so you always know how you’re tracking and where you can improve.
With MYOB Advanced Business, you can connect your Shopify or BigCommerce platform for a complete eCommerce ERP solution, helping you move into online sales or get the most out of your existing online store.
We’re here to make things easier for our customers. At MYOB, we have you covered. Discover more about MYOB’s enterprise solutions or speak to an expert today.