when your entire industry is being dragged through the mud, how as an SME can you continue to thrive?
As traditional roles of accountants evolve, Rob Nixon warns they need to be more proactive when it comes to business advisory services.
Value-based pricing is an important part of a successful freelance career, and getting paid what you deserve is on the top of most freelancers’ wish lists.
A business is a complex beast. Running one can lead to plenty of mistakes – but there are ways you can avoid them.
You’ve heard the old saying, ‘Jack of all trades, master of none’. When it comes to a business’s growth strategy, keeping this in mind will help you make the right decisions.
Selling a service can be harder than selling an actual item that potential customers can touch – and selling something intangible needs different tactics.
One of the biggest barriers to a great business conversation is a person’s job title.
If you listen to the talk online, you might assume that the cold call is now a thing of the past. But cold emails aren’t necessarily more effective, so knowing which to employ is a critical success factor.
Nobody likes to wait around, but there’s no reason why it should be such a chore for your clients.