Value-based pricing is an important part of a successful freelance career, and getting paid what you deserve is on the top of most freelancers’ wish lists.
A business is a complex beast. Running one can lead to plenty of mistakes – but there are ways you can avoid them.
You’ve heard the old saying, ‘Jack of all trades, master of none’. When it comes to a business’s growth strategy, keeping this in mind will help you make the right decisions.
Selling a service can be harder than selling an actual item that potential customers can touch – and selling something intangible needs different tactics.
One of the biggest barriers to a great business conversation is a person’s job title.
If you listen to the talk online, you might assume that the cold call is now a thing of the past. But cold emails aren’t necessarily more effective, so knowing which to employ is a critical success factor.
Nobody likes to wait around, but there’s no reason why it should be such a chore for your clients.
Business isn’t just about the numbers stacking up – it’s also about relationships. And where relationships are concerned, awkwardness isn’t usually far behind.