Is Twitter relevant to your small business? Guest blogger Joanna Maxwell shares her experiences with the popular social media tool and explains how it’s helped her business.
It seems you can’t turn around these days without tripping over a reference to Twitter. Most people have at least a hazy idea that it has something to do with ‘microblogging in maximum 140 characters’.
I started my social media adventures with Facebook (which I only joined because my favourite online scrabble game went there).
After a while I got interested in social media for my own business and now I’m on Twitter and Facebook, LinkedIn and more…
Twitter in particular has brought me contacts, ideas and information…it’s like a river flowing past my door, that I can dip into whenever I like.
I became so fascinated that I even wrote an article for the Australian Financial Review BOSS magazine called ‘Beyond Twitter’, May 2009 issue.
So how do you get started? Here are five steps to jump in and give it a try:
Be careful when you choose a username, because it will appear on every post you make and can’t be changed. If you are joining for business reasons, it makes sense to choose your business name or something industry-related. (I am on Twitter as @workincolour which is the name of my business.)
Follow a couple of people or businesses to start with. This means you will see a stream of their posts and also posts from others that they have retweeted (which is a bit like forwarding). If any of these look interesting, follow them too. Feel free to follow me.
You can search for people, organisations or topics that interest you here.
Once you have the hang of it, download a Twitter organiser like TweetDeck to help you organise, schedule and track your tweets. It will also give you more manageable access to all the Twitter functions.
The best way to get the hang of Twitter is to jump in and see what you find.
Hope to see you in the twitterverse!
Joanna Maxwell, Owner, WorkInColour