We recently spoke to former Sun and Glamour Magazine journalist Anna Johnstone about how businesses can successfully use the press release.
As with most new initiatives you might choose to undertake, PR campaigns can be challenging for the inexperienced. In this article, Ailsa Page discusses common PR mistakes with Amanda Mills.
Public relations, more commonly known as PR, is one of the most effective ways to market your offering, if you’re able to get your story in front of the right journalists. In this article, veteran PR strategist Odette Barry shares her wisdom.
Unless your career is an unbroken boulevard of green lights, you’ll know those moments when you’ve lost the confidence of clients, partners and the wider business community – Elaine Stead appreciates this more than most.
What is public relations (PR) and is it something that all businesses can use? Is it something that as a business owner you or your staff can do or does it need to be outsourced to a professional?
Used wisely, social media platforms will be a force for positive change and recent events indicate how corporate players should consider developing their social strategies.
Crafting an award-winning business requires dedication and focus, but the rewards include better practices, PR clout and networking opportunities galore.
The exchange of goods and services for social reach may sound like a fair trade, but not every business owner sees social media as valuable PR.