Cheap Shots!

When I read the quote for my new website, I got a fright. It said something like ‘pictures not included’*.

Last time I worked in a creative studio, clients were charged up to $150 per

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Mission Possible

Last year I wrote an article on mission, vision and values statements. At the time, I didn’t think these corporate instruments applied to small business owners like me. Lately, however, I’ve been asked more often to summarise what I ‘do’.

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Look, Dad; no job!

Contrary to TV nirvana, family affairs can be vexed. And when children choose different paths to their parents’, the relative thickness of blood doesn’t stint its flow. This has been a big issue for my small business. I’m keen to

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I’m Frightened!

Today I commissioned a $2500, scorched-earth rebuild of my entire website. I expected a faint pang of apprehension at this point; now that it’s here, I’m downright scared. I’ve written dozens of sites for clients, but this is different. It’s

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Fresh Eyes. Fresh Ideas.

However much you love your business, familiarity can deaden your senses to its merits and flaws.

To optimise your operation, therefore, the unbiased eyes of first-time visitors are an essential (and inexpensive) tool.

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Naming Rights

When I began this blog, I resolved to name organisations only if praising them. I was determined not to use this privileged communication platform to snipe at firms who’d done me wrong. But lately, my internet service provider (ISP) has

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Plan B

I usually spend hours perfecting these blog posts, but today I’m not feeling at all well*. I’ve also got some crushing work deadlines. What’s more, my brilliant IT guys have prepared my new website ahead of time and they’re waiting

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The Punter’s Ton

EXCITING NEWS FLASH!

A version of this post has just been published in Seth Godin’s Purple Cow New Edition (hardback). Check it out here.

 

 

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Waiter, There’s a Bomb in My Soup!

Poison pet food. Faulty car brakes. Flammable fans. If a customer found a potentially lethal problem with your product, would you want to know? If so, how badly? One might think such information would be highly prized. But is it?

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What Day is it?

Easter’s coming. I think. Apart from the buns I can’t tell. I work six days every week; seven if I can get away with it. This makes each day pretty much like the next. Weekends mean rising at seven instead

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