Either there’s a plot, or I’m losing it.
I feel increasingly pressured to consume more than I want or need.
Could you please check the facts to see if I’m dreaming?
Tissue of lies
Something odd has happened to tissue boxes.
Instead of one tissue coming out when I pull, I get two or even three.
They’re joined more securely than before.
If I have time, I stuff the spares back in the box.
If not, I end up using more than I need.
Worse, when I get towards the end of the box, the tissues no longer offer themselves at all.
Instead, the last 30 or 40 hide at the bottom of the box – necessitating its partial destruction to retrieve them.
These phenomena make me feel like the tissue maker wants me to buy more boxes sooner.
In a (related?) occurrence, the dishwashing detergent bottle nozzle has widened.
Even tilting it slightly blurts five times more liquid than I need.
Worse, the bottle reads:
‘Squirt liquid into sink while water is running.’
If I did this, I’d get up to 50 times more than necessary – with obvious economic and environmental consequences.
What’s going on?!
Our telecommunications provider is (ironically) an irregular communicator.
While happy to report that my cable speed has been throttled after I’ve exceeded my cap, it never warns me before.
Nor did my wife get a heads-up that she was about to pass her iPhone limit – thus doubling our last bill.
I thought an occasional helpful SMS might be within a telco’s power.
But they’re happy to let us play and pay. And pay.
I suppose you could call this laissez faire approach ‘service’, but I’m over it.
I once guided a client (via many small steps) through a variety of copywriting services – from email sign-off to brochure to website to white paper.
While this may look like over servicing, each stage was a consensual natural progression from the last.
Many business advisors say we should upsell at every opportunity if we’re to prosper.
When dealing with a new client, I study their entire communications suite, because any fault in one damages the entire brand.
In light of my tissue, dishwashing and telco experiences, however, I’m wondering if my zeal is importunate.
And whenever I think of me,
I think of you.
Am I crazy?
Am I too pushy?
Have you been over serviced?
Do you over serve – by accident or design?
Please tell us
in 25 words