Location, location, location
I’m writing this blog poolside in Bali. Not that I will still be there as you read this, but I could be and that’s the point.
The technology available to us these days means that flexible working is an option for many more people than it ever has been. Whether you own your own business or work for somebody else, there are now options for where you work from and when.
Never has there been more evidence that location alone is not vital to productivity. Obviously there are some roles that need to be performed in situ, but more and more solo-preneurs and small business owners are running highly successful businesses from coffee shops, cars and even beach side.
In his bestselling book ‘The 4-Hour Work Week’ author Tim Ferriss espouses a great formula for delegating, automating and eliminating business tasks to enable both freedom and a great financial position.
While I haven’t followed his advice to the letter, I’ve certainly gained greatly from engaging a great virtual assistant, setting up new systems and choosing the hours I work. When it comes to meetings and general office administration, location now means nothing – and everything – to me.
Entrepreneur AJ Kulatunga from BLKMGK advises spending time working with your clients online using email and Skype. “Get them comfortable not seeing you in person”.
Julie Sweet runs her business CertificatesOnline from various ‘sites’ – overlooking the ocean, taking coastal walks and from the likes of Centennial Park. The environments offer her an opportunity to be creative and contribute to the success of her business.
Others trade the cost of office space for treating their clients and teams to coffee or a bite to eat. One Twitter friends suggests becoming a member of a club where you can not only meet people but get work done between appointments. Another friend has a regular table at a great inner city restaurant and I’m known by name – and drink order – at a couple of cafes.
Where ever you choose to work, with careful planning, running a ‘virtual business’ shouldn’t have any bearing on your business relationships.
Now if you will excuse me, I’ve got a lot to do. There’s swimming, cocktail hour and a thriving business to run.
Do you work from an office? Or are you one of the growing number of people setting up their laptops in coffee shop, on park benches and by the ocean?