Google Maps can play a big role in bringing foot traffic or online enquiries to your business. Google says 97% of consumers search for local businesses online, and often maps are the first point of contact a potential customer has with your business.
Google Maps has been evolving, and the latest version is centred on interactivity and personalisation. Claiming the ownership of your business in Google Maps is the first step.
1. Reviews are more prominent
Like it or hate it, the reviews are here to stay, and some consumers rely on heavily on them when making a purchase decision. For service businesses, these reviews can be interpreted as the reputation of the business. Google Maps now has the “People talk about“ section, which can help create a good first impression about your business. It’s in your best interest to have positive reviews written about you.
2. Direction information provides more value
It’s a good practice to provide clear instructions on your website about how your customers can visit your business; otherwise, you may lose business or waste time giving instructions over the phone. New Google Maps take away this headache and provides your customers a great service.
Google Maps also gives instructions for multiple modes of transport such as driving and public transport. What’s even better is Google uses live data so your customer will know the time of the next bus or train or changes in the traffic conditions. That is real value, and you can even look at ways to mirror that data on your website.
3. Ways to improve your profile
Your Google Map listing is part of your online identity. It’s best to treat it as a living document, which means you should check and review it regularly. You can add new photos or report any photos that should be removed. You can also respond to a customer review or update any of your information. You can even share news and advertise specials.
Being proactive about your listing is important, and the good thing is once you’re happy with what you have listed, you don’t need to spend much more time on it. Just don’t forget to check back regularly so there are no surprises waiting for you.
Spending 5-10 minutes a month is probably enough for most businesses, and don’t forget to schedule the review time regularly in your calendar. If you haven’t checked your information, it’s best to start straight away!