No hospitality business can be all things to all people, and trying to offer something to every customer is a fool’s game – so knowing your customer base is super-important.
The exchange of goods and services for social reach may sound like a fair trade, but not every business owner sees social media as valuable PR.
For many tradies it’s hard enough to get all the day-to-day jobs done, let alone think about ways to grow a business – but it’s worth taking a moment to look at the big picture.
When tradie Adam Rapley from Krisp Aircon struck out on his own towards the end of 2016, he had no idea what awaited him.
While every trade is unique, career progression for most tradespeople is remarkably similar.
Business isn’t just about the numbers stacking up – it’s also about relationships. And where relationships are concerned, awkwardness isn’t usually far behind.
3 pieces of bad advice startups get For everybody with a startup, there are at least three people with advice about how you should run it.
Just as a cheque from a less than reputable customer may bounce, there’s no guarantee that credit card you accepted isn’t stolen – so how do you protect your business from fraud?