Over the last decade Odette Barry has mentored many small businesses through the key steps to secure media coverage. Thanks to her clients’ headline media success DIY’ing their PR she has developed an 8-week Hack your own PR program using these exact strategies. The program is 8 weeks of tailored live coaching teaching the essential skills and know-hot to implement an effective media strategy.
Having worked across education, fashion, technology, health and finance sectors, her experience is broad, but it has taught her that the central theme of success in PR is having a great story to tell.
Odette has a small agency based in Byron Bay that specialises in strategy and storytelling through media and digital marketing.
Public relations, more commonly known as PR, is one of the most effective ways to market your offering, if you’re able to get your story in front of the right journalists. In this article, veteran PR strategist Odette Barry shares her wisdom.