Taking a career-worth of experience in business development and starting a new operation with it was to be an exciting new challenge. Then COVID-19 hit, Ben Paul writes.
In the post-lockdown environment, full of uncertainty, one thing is certain: the ability to generate B2B leads, and convert them, is tantamount to success.
One of the biggest barriers to a great business conversation is a person’s job title.
If you listen to the talk online, you might assume that the cold call is now a thing of the past. But cold emails aren’t necessarily more effective, so knowing which to employ is a critical success factor.
In a competitive landscape it feels like discounting may help you close the sale – but it will also have a negative impact on your bottom line.
LinkedIn can be a great recruitment tool for talent, but it’s more than that. It can be used as a great channel for marketing.
Any successful business needs new customers. If you’re too scared to talk to new people, it’s unlikely that you’ll grow as fast as you’d like to.
The majority of new businesses face a unique problem – how do you get that first customer when you have no track record?