Whether you’re starting, shifting or growing a business, having a clear view of your target clients will help keep your efforts focused, writes Ben Paul.
It’s that time of the year, where chances are your contact with prospects and clients is about to disappear for a month or more. How will they think of you over their holidays?
If you’ve recently started a new business, you’ll be hungry for sales. But have you created a sales and marketing strategy to help get the ball rolling?
Starting a business during lockdown was certainly a challenge, but I never expected to be going through these motions twice, writes Ben Paul.
Taking a career-worth of experience in business development and starting a new operation with it was to be an exciting new challenge. Then COVID-19 hit, Ben Paul writes.
In the post-lockdown environment, full of uncertainty, one thing is certain: the ability to generate B2B leads, and convert them, is tantamount to success.
One of the biggest barriers to a great business conversation is a person’s job title.
If you listen to the talk online, you might assume that the cold call is now a thing of the past. But cold emails aren’t necessarily more effective, so knowing which to employ is a critical success factor.