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Amplifier

An all-encompassing, effective communications strategy for local businesses

Works with:

MYOB Business
MYOB Essentials
Amplifier body image

Amplifier is the only low-cost marketing tool that executes your complete digital strategy for you: up to 15 functions all working to complement one another and maximise your exposure, 24/7. All you have to do is input customers – the rest is done for you.

Facts
93% of businesses initiate no contact with their customers after they purchase from them. Yet it is now 8 times more effective to bring back an existing customer than attract a new one. Only 14% of people trust advertising verses 90% who trust peer to peer recommendations 35% of all Google Searches are looking for a local solution, of these 61% result in a purchase and 36.4% of these searches click on the first answer.
82% of people now consider online reviews as 'valuable' or 'extremely valuable' when making purchase decisions
71% of businesses plan to spend more on digital marketing this year.

Choices
With new ways to effectively communicate your business, you now have some new choices to consider. You have a choice to allocate all of your advertising budget communicating to strangers, or you could also invest in talking directly to your customers that know you, like you, trust you (KULUTU). You can choose to focus on making your business top-of-mind, or recognise that this is no longer where people store information (Google), and that you now also need to ensure you are top-of-list. You can hope word of mouth is your best form of advertising, or you can choose to request it, capture it and spread it.
You can decide to be up-to-date and active where people are spending more and more time, (Social Media) or you can do nothing, and miss out on a huge platform to effectively communicate your business.
The new way to communicate has so many more choices: so you've got a big choice to make: get in the game, or get left behind. And that's where the choice to Amplify your business changes everything - developing your EDGE over your competition.


Disclaimer: The apps on this site are developed by third parties. MYOB can’t guarantee that the apps are suitable for your business. You should assess the suitability, quality and performance of any apps before using them.