From bricks to clicks: lady tradies to benefit from first of its kind digital skills program
13 May 2022
Business management platform MYOB has partnered with Master Builders Australia to provide a seven-week online Business Resilience program as part of its Women Building Australia program, a joint initiative with the Australian Government. The content aims to boost the business success and resilience of women in the building industry, by bridging the digital skills divide facing women in construction.
Women Building Australia is designed to attract more women to the building industry and provide services that support them to achieve their career potential, including as small business owners and operators.
“Women who have completed their construction apprenticeship or certificate, and gone on to set up their own business, might come out of their training highly proficient in practical skills but still require the knowledge to run a business. Equally, women who are managing the family construction business may not have had the time or opportunity to gain the knowledge required to run a successful SME in the industry,” said Denita Wawn, CEO of Master Builders Australia.
“With no universally available digital business course currently on offer, this program is a first of its kind, industry-led learning approach providing hands-on business skills to set them up for success from the beginning.”
The program is made up of seven weekly webinars of 45-60 minutes each, focussing on practical elements such as managing cashflow, opportunities to generate revenue, understanding compliance such as tax requirements, as well as managing relationships with clients and suppliers.
“The modules available in the Business Resilience Program cover vital business management basics, while introducing the benefits of digitisation that many small businesses may miss out on,” said Helen Lea, Chief Employee Experience Officer at MYOB.
“In addition to saving time and improving accuracy, businesses with advanced levels of digitisation are 50% more likely to grow revenue and eight times more likely to create jobs. Helping small businesses in construction to get online not only benefits the individuals but the economy overall.”
MYOB modelling shows one in five small businesses – around 80,000 in the construction industry – have no or low digital engagement, and that bringing those SMEs with low or no levels of digitisation online could grow the industry’s contribution to overall GDP 1.9%.
"To help more Australians benefit from digital skills, and more Australian businesses reap the productivity rewards of a digitally-skilled workforce, we see an opportunity for the Government to support the industry-led creation of targeted skills programs like this one,” Ms Lea said.
The Business Resilience program is available free of charge for women working in construction, as well as women running a family construction business. Content will be available the week commencing 17 May and is open now for pre-registrations via MYOB Academy.
For further comment or other information please contact:
Selina Ife, Communications Consultant, MYOB
MYOB is a leading business platform with a core purpose of helping more businesses in Australia and New Zealand start, survive and succeed. MYOB delivers end-to-end business, financial and accounting solutions direct to businesses employing between 0 and 1000 employees, alongside a network of accountants, bookkeepers and consultants. For more information visit myob.com or follow MYOB on LinkedIn.
 Connected Small Business 2017, Deloitte Access Economics
 Connected Small Business 2016, Deloitte Access Economics
 Closing the digital gap: an incentive for SMEs May 2021, MYOB