Social media manager now a job description for 1 in 5 SMEs

20 Jun 2013

Business with a website 32%
Gen Y business operators 30%
Retail and hospitality sector 30%
Medium sized businesses (20-199 employees) 28%
Businesses importing goods and services 26%
Businesses using cloud computing 26%
Establishing businesses (2-5 years) 23%
Rural-based businesses 22%
Businesses with staff who telework 21%

Across the mainland states, South Australia had the highest proportion of social media users (26%, up from 17% in July 2012), followed by Queensland (23%, up from 17%), Western Australia (22%, up from 17%), Victoria (18%, down on 19%) and New South Wales (17%, up from 12%).

Smartphones and tablets

Nearly half the SMEs surveyed used one or more smartphones for business (46%), while 26% used one or more tablet devices such as an iPad. Start-ups led the more established businesses in both respects. 55% used a smartphone - eight percentage points ahead of the next group, maturing businesses of five to 10 years of age - and 32% used a tablet – six points ahead.

For MYOB product information, research results, business tips, discussions, customer service and more visit the MYOB Business Monitor webpage, MYOB LinkedIn, MYOB Twitter, MYOB Facebook or MYOB YouTube.


For further comment or other information please contact:

Kristy Sheppard

MYOB Public Relations & Corporate Affairs Manager

P: 02 9089 9068

M: 0407 450 860


Symon Madry

Haystac Public Affairs

P: 02 8094 7779

M: 0409 919 508


About the MYOB Business Monitor

Established in 2004, the MYOB Business Monitor is a national survey of small and medium business owners and managers, commissioned to independent market research firm Colmar Brunton. The most recent study ran in January and February 2013, surveying 1,005 operators from sole traders to mid-sized companies, representing the major industry sectors. The Monitor researches business performance and attitudes regarding areas such as profitability, cash flow, pipeline work, technology usage and the government. Note: the weighting of MYOB client and non-client respondents is reflective of overall market proportions.

About MYOB Australia

Established in 1991, MYOB is Australia's largest business management solutions provider. It makes life easier for approx. 1.2 million businesses across Australia and New Zealand, by simplifying accounting, payroll, tax, practice management, CRM, websites, job costing, inventory and more. MYOB provides ongoing support via many client service channels including a network of over 40,000 accountants, bookkeepers and other consultants. It is committed to ongoing innovation, particularly in cloud computing solutions, and now spends more than AU$30 million annually on research and development. In 2013, MYOB expanded its offerings with the acquisition of accounting solutions provider BankLink. For more information, visit