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We helped Direct Imports make sound decisions

At MYOB we appreciate that when you’re running a wholesaling and distribution business keeping track of stock and invoicing are vital in maintaining cash flow and ensuring clients receive the service they demand. Direct Imports are a perfect example of a business who were using a manual system for stock and invoicing, in addition to various software packages for other sectors of the business. While it worked, it was time consuming and laborious. We have enabled Direct Imports to dramatically improve workflow management, efficiency and accountability across the board.

Direct Import


Direct Imports Limited is a Hastings-based importer, wholesaler and distributor, specialising in Consumer Electronics equipment, Music Instruments and Pro Audio. Operating since 1946, the company has built relationships with a number of notable international brands, and prides itself on offering exceptional service to its many New Zealand retailers & customers.

Direct Import

Manual Stock and Invoicing systems were holding back the business

Direct Imports had initially used a manual system for stock and invoicing, and different parts of various software packages for other sectors of the business. In wholesaling, stock and invoicing are two key areas of business. These parts of the operation are also the major touchpoints with clients, so it was important for Direct Imports to upgrade from a manual system so as to save them time and to continue providing a high level of service.

"Stock and invoicing are two key areas for us as importers and distributors. How we managed with manual systems I just don’t know!"
Direct Import

Install a business management system in tune with their needs

Direct Imports had MYOB Exo tailored to meet a number of needs critical to their business, and enabled key staff to have access to all the information they needed, in real time. In consultation with Direct Imports it was determined that MYOB Exo should better manage inventory, which in turn would lead to a new instantaneous pricing policy. MYOB Exo achieves this by providing an overview of the business on a daily basis and allows information to be compared against budgets.

"There is more control from a managerial point of view and also in terms of sales, GPs and trends, plus the ability to manage pricing and having greater stock control has been of huge benefit to us"
Direct Import

The improvements have struck a chord with everyone

Since implementing MYOB Exo, which was tailored to meet specific needs and integrated into existing windows-based systems, the reporting system provided by the program allow Direct Imports to see when something isn’t right in an instant. They can then easily tweak crucial areas of business such as stock, pricing and reporting.

Learn more about MYOB Exo


  • Manual system for stock and invoicing
  • Different software across the business
  • Not enough control in managing pricing and stock



  • Manual invoicing now computerised
  • Company now runs just as efficiently with 20 as it did with 30 staff
  • Completely transparent view of all aspects of the business

Learn more about MYOB Advanced

MYOB Advanced

Customisable, cloud-based business management platform