Austral Fisheries is one of Australia’s leading commercial fishing companies. It has interests in deep sea fishing, at-sea prawning and seafood trading in both domestic and export markets.
Avoiding the snags of a fast-paced market
MYOB Greentree had already been fulfilling Austral Fisheries’ needs for over ten years. As business expanded, becoming increasingly complex, Austral Fisheries realised remote access to a real-time environment was needed to enable the sales team to better serve their clients.
“With seafood trading, you have to be able to conclude business on the spot. You don’t want to tell the customer you’ll get back to them, or promise them product only to find there’s no stock available”, explains CFO and Company Secretary, Greg Johnston.
"The fishing part of our business is a 24/7 operation. We need business tools that can handle this sort of pressure"
On board for cloud hosting and mobile access
The first point of action was a move to cloud hosting, doing away with the need for separate servers across multiple locations.
MYOB Greentree Sales Mobile means staff can now conclude deals, update the system and provide documentation on the spot, while management has a live view of business performance. Stock levels, customer credit limits, and relevant documentation can all be checked before sales are finalised. The removal of delays ensures valuable consignments are no longer left sitting on docks.
"Sales reps can process orders and provide copies to the customer before leaving their premises"
The solution for growing business demands
The newly updated MYOB Greentree functionality empowers sales staff with the tools to knock off deals quickly and get the paperwork efficiently dealt with.
With MYOB Greentree’s Cloud capabilities the need to upgrade its
on-premise servers has been removed and offers Austral Fisheries a
completely flexible and scalable environment. “This is an excellent
cost saver”, enthuses Greg.
"Greentree will make the journey much easier and assist the prospects for success."
- A server requiring an upgrade
- Access only on premise
- Lag in updates of stock and sales information
- Cloud-based platform
- Sales team access via mobile
- Real time visibility