Transforming the mid-market

2018 MYOB Enterprise Insights Report

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The New Zealand mid-market at a glance



People employed

Over a third of the nation's workforce are employed by just 31,000 businesses



Bigger business

The New Zealand mid-market makes up 6% of all businesses




Mid-market businesses make up 40% of New Zealand's GDP




Economic confidence is strong, with most firms believing it will maintain or improve

About the report

In this report, we surveyed 185 bigger businesses from across the country to measure the performance of the New Zealand mid-market. In doing so, we seek to highlight the challenges they face and identify the barriers to their growth. We also hope to help bring their significance into greater focus and ultimately support their success.

The skills shortage reaches crisis levels

A shortage of skilled employees needed to support the demands of a business is reaching crisis levels among New Zealand’s bigger-business operators.

Top five bigger-business pressures

Top five bigger business pressures

To understand the latest pressures, challenges and opportunities for the
New Zealand mid-market, and the impact they’ll have on the economy this year.