If you believe in fate, you could say Jason Turner is exactly where he was always destined to be.
Born on and bred on a dairy farm, Jason’s farming journey started at an early age, first becoming a farm assistant, then working his way up to sharemilker, before owning his own farm as a fourth-generation farmer.
Only as Jason tells it, that wasn’t the original plan at all.
“Well, I was going to be a builder when I was younger. But growing up in and around farming, and with my family support network in place, I eventually answered the call – and it’s worked out really well.
Worked out well it has. Located in a picturesque pocket south east of Te Awamutu Jason’s farm milks 380 cows using methods and techniques he’s mastered through years of experience and a hard-earned diploma in agricultural.
Jason’s approach to looking after his cows is fascinating. And with 20 years of breeding in his herd, perhaps the one thing he looks forward to most, is the new genetics of cows coming through.
“You know, you see the future of your herd being born. You're rearing those calves and then in time to come, you're milking them. That's pretty special,” says Jason.
What’s also special is the results. Three years ago, Jason’s farm was producing around 145,000 milk solids. Now he’s on track for 195,000.
“If you fail to plan,
you plan to fail”
“We’ve done that through time and effort in ensuring we’re feeding our cows the best they can get. And putting a real structure to their nutrition,” says Jason.
So, what role does technology play in Jason’s success on the farm? Turns out, quite a lot.
“Technology is becoming a big part of our business now,” says Jason. “On my phone, I have apps that tell me about the herd, apps to check the milk temperature going through the plant, all that stuff.”
It’s no surprise to learn Jason is also fastidious in managing the business side of things, as his accountant and advisor, Merv Gyde testifies.
“Jason is part of a new generation of farmers coming through that are more focused on managing the cash flow side of things. My role is to be there with advice on how to do that,” says Merv.
“I'm trying to leave a better farm
for the next generation”
There’s no getting away from the fact that life on the land is tough, but Jason and Merv agree, good cash flow management provides confidence through the hard times, and surety that Jason’s bank is always behind him and aware of his goal.
Of course, when it comes to managing cash flow, both Jason and Merv are big supporters of MYOB.
“We’ve always had a great relationship with MYOB,” says Merv. Not only is their Essentials product cloud-based, it has a cash flow reporting tools that gives Jason and I that big picture view.”
With good tools at his disposal and a keen eye for financial planning, Jason is clear about what the future holds.
“Working with our accountant is really important to us”
“My next plan for the farm is to just consolidate. In the last five, six years, we've bought and sold property. We've had compliance things that we've acted on, and we’ll keep ticking those off.
“From here, for me, it’s just about spending time with my family now and getting my kids through school. I've done the hard yards and I've done a lot of work. Maybe I’ll take time to enjoy it.”
And at the end of the day, isn’t that what it’s all about?
What Jason and Merv love about MYOB
Cash flow is key
Jason and Merv believe good cash flow management is key to running a business.
"My 3 tips for cash flow management are plan, monitor and react quickly"
Connected with your advisor
Jason’s accountant also uses MYOB and they can work together on the numbers simultaneously.
“Without the help of Merv we wouldn't be in the position we are in now.”
Good reporting is essential to everyone, but especially when your business has to deal with things like seasonality.
“We’ve tried to build our business through forward planning and having this software in place is a huge part of that.”