On demand and one-stop shops
They look for love with the swipe of a finger, they expect their music streamed and their TV on demand. They expect a phone to be a TV, a stereo and a camera.
They expect a watch to tell them the time, their emails, their heart rate and how far they’ve walked each day!
They’re a demanding bunch.
Maybe that’s a little harsh. To be fair, most of the technology touched on above is now commonplace.
You might be old enough to remember when a phone was just, well, a phone. Maybe you even remember when taking a few holiday snaps meant waiting a week for your photos to be developed – at which point you’d get handed a sleeve of bright white, or orange tinged, indistinguishable bits of paper.
As new technology is developed and adopted our expectations change. We’ve become precious and protective of our time. It seems the more of it people try to give us, the more we value it as a commodity.
Those technology natives, who wouldn’t know a pay phone if they walked barefoot through the usually broken glass of one, have grown up in a world of immediacy. Hand one a shopping list and ask them to visit the butcher, fishmonger and greengrocer to fulfill it and they’d likely give you the same blank look you’d get if you asked your puppy to do it.
But what does all of this hyperbolic millennial-bashing have to do with you? I’m glad you asked.
A recent study by bill.com into the expectations millennial business owners have of their financial advisors, raised some interesting trends.
|Accounting technology recommendations and training||24%||16%||8%|
As the table shows, the demand for compliance and bookkeeping
services remains predictably important. Where things get interesting,
however, is when you get down the list into some of the more value-add
Millennials it seems, just don’t have the time or inclination to meet these needs alone.
Indeed, in the same report is a list of critical accounting firm traits ranked by millennials.
Third in their list?