The exchange of goods and services for social reach may sound like a fair trade, but not every business owner sees social media as valuable PR.
LinkedIn can be a great recruitment tool for talent, but it’s more than that. It can be used as a great channel for marketing.
Facebook advertising enables marketers to use powerful information to refine their strategies so they become increasing more efficient and effective.
If your business is hospitality you already know that social media can either make or break you – so best to have your Instagram game on point.
Getting the social media formula right for your business is a tough ask. There are as many opinions as platforms – but there are some guiding principles to get it right.
Facebook CEO Mark Zuckerberg says the most important thing you can do for your employees is give them a sense of purpose.
Comedian and writer Terri Psiakis asks why bother getting a marketing degree when you can learn all you need to know from teens?
Social media may allow you to ‘meet’ hundreds of potential clients, but is it as effective as meeting 10 potential clients the old fashioned way?