MYOB cements edge in enterprise mid-market with Roubler investment
11 Oct 2020
MYOB, a leading provider of Enterprise Resource Planning (ERP) and Payroll Software (PS) in New Zealand and Australia, has announced it will take a majority shareholding in workforce management platform (WFM), Roubler.
The investment, for an undisclosed sum, will see MYOB integrate Roubler’s unique WFM functionality within its ERP and PS suite, MYOB Advanced, resulting in a powerful end-to-end business management platform.
This move sees MYOB become the first vendor in the ANZ mid-market to offer ERP, PS and WFM in the cloud on a single integrated platform.
MYOB General Manager Enterprise, Kim Clarke, states that maintaining multi-vendor platforms across ERP, PS and WFM is a complex and costly exercise, and pressure on businesses will only increase as new requirements for compliance, mobility and flexibility emerge.
“Now more than ever, businesses need to focus on their survival and growth. Customers have been very clear with us. ‘Make it easy. Give me a single, all-in-one platform’. We are incredibly proud to deliver this for our customers.
“Our market research revealed that significantly, nearly two thirds (65%) of customers would prefer to purchase ERP, PS and WFM solutions from a single vendor, however this unique capability hasn’t been possible - until now that is.”
Features on offer to customers will include everything businesses need to onboard, roster, manage time and attendance, and pay staff – all in one end-to-end system that caters to the mobility and flexibility needed for managers and employees.
“Our customers have shared with us just how important strong, AI-enabled workforce management capabilities are to their success, and access to the right software can deliver savings in spades – not just in terms of cash, but time and risk,” says Ms Clarke.
“To deliver the best all-in-one solution for the mid-market, we knew we needed the best in the market and for us, Roubler is the perfect fit. They have a razor-sharp customer focus and have used this to build an AI-enabled workforce management solution using a contemporary technology stack and frameworks.
“In essence, what Roubler have built enables them to take customer feedback and turn that into a unique and powerful solution for the customer at speed and at low cost. The Roubler solution and team are impressive and we are thrilled to be working together,” says Ms Clarke.
Due to a rapidly evolving post-COVID landscape, the complexities of managing a flexible and scalable workforce have never been more present for business owners, and this has been demonstrated by the increasing demand for Roubler’s workforce management software domestically and overseas.
Andrew Northcott, Roubler Founder and CEO, says the investment would enable further acceleration of the product roadmap, including delivery of new features and enhancements, as well as enabling the business to continue to expand its international operations.
“We’re incredibly excited about this new chapter for our business. When we started out, we wanted to build a workforce management solution that was not only relevant, but that would change the industry.
“With MYOB, we’ve not only found a supportive partner and shareholder, but one that aligns with our values, understands our vision and can help us scale in a way that ensures we remain best-in-class. We can now create even more value for our clients,” says Mr Northcott.
Widely regarded for its SME and Accounting Practice business tools, MYOB is continuing to increase its strength in the high growth segment of the Human Capital Management (HCM) market, estimated to be worth over $1b across Australia and New Zealand*.
With around an estimated 50,000 medium-sized businesses in Australia and 10,000 in New Zealand, the new investment sees MYOB continue to deliver against its purpose and support more businesses across New Zealand and Australia – no matter what their size or the stage of their growth.
“This investment squarely demonstrates MYOB’s commitment to innovative, customer-led solutions, and more importantly – offers a compelling proposition for businesses seeking to adapt to the challenges of an increasingly complex workforce environment. We’re now in an even stronger position to help mid-market businesses fulfill their growth potential,” says Ms Clarke.
*Data source – Frost & Sullivan, 2018